How to expand your reach through live streaming?

In an age of increasing competition to attract the largest audience, live streaming is a powerful tool to expand your reach. Not just in your hometown, but across the globe. It's a real opportunity to share your values, engage with audiences and build deeper relationships with your followers. In this blog, we'll explore how live streaming can open up new horizons and maximise your impact in a world full of opportunities.

- Optimise the viewer experience

As a viewer. You will stop watching a live stream as soon as you experience a technical issue with the picture or sound.

Excellent live streaming ensures a flawless and aesthetically pleasing experience for your viewers. The clear audio and high-quality visuals of a live stream also help avoid distractions that can drive viewers away. Whether it's a webinar, product release, live concert, etc., a good stream allows the audience to focus solely on the information. A brand's reputation can be greatly enhanced by a more professional and clear broadcast.

- Real-time audience interaction and engagement

With a live streaming service, the audience can interact with the event no matter where they are, and this is the most important feature of all. Combined with all the interactive elements, including live chat, polls, and Q&A sessions, live streaming strengthens the relationship between the broadcaster and the viewers.

- Broader accessibility

Not only do live streaming systems help remove territorial restrictions and allow you to reach anyone with an internet connection, whether they are watching you on a mobile device, PC or smart TV, the audience itself can extend your reach too! Audiences tend to share a broadcast across their networks if the video meets the standards of accuracy and quality in sound and image, thus increasing its reach.

Remember, more consistent broadcasts attract a larger audience.

- Build trust and credibility

The quality of your livestream reflects your craftsmanship and attention to detail, and making sure your broadcasts are delivered in clear, high-quality audio shows respect for your audience's experience and builds credibility and trust. Whether it's a live educational programme, a corporate presentation or a sporting event, the level of technology used in the broadcast makes you discover the appeal and dedication of the content producer.    

  Additionally, in educational programmes, live streaming can be a game changer in how the material is absorbed with the right technology and strategy, leaving lasting impressions and a more engaged audience.

- Know your audience

To attract the right people, you first need to know who your ideal audience is. This allows you to create content that resonates with them and ensures that your engagement strategy is tailored to your customers.

First you need to think about the purpose of your live stream - are you hoping to educate, entertain or engage with your audience? You also need to analyse your demographics - for example, age will influence your choice of platforms on which to stream. If you don't have answers to these questions, don't be afraid to reach out to your followers and ask them questions directly.

- Create a compelling title

A good title makes all the difference when it comes to promoting your live stream and enticing people to tune in. It's important to be clear about what people can expect when they watch, and include keywords that are relevant to the topic of your broadcast in the title. Finally, keep in mind that only about 50 to 60 characters of the title will appear in search results, so be concise.

- Choose the right time for your livestream.

Timing is critical in livestreaming, so schedule your broadcasts in advance - at least a week in advance - to give potential viewers a chance to tune in and clear their schedules. Failure to promote your event could lose you many potential audience members.

When you schedule your event, you will create a link that can be promoted on social media. You can also highlight it on your website for visitors who are already familiar with your brand. You may also consider creating countdown or teaser content in the lead-up to the event, which will build anticipation and encourage interested viewers to set their notifications so they don't miss the event.

- Promote your livestream on all platforms

Simply put, use all your channels to promote your upcoming live broadcasts instead of just focusing on your YouTube channel, especially during the lead up to the broadcast, post a behind-the-scenes or teaser video and share the broadcast URL on Facebook, Instagram, Twitter, and other platforms. This is one of the best ways to attract viewers. Once the event starts, you can also share more teasers or excerpts.

Live streaming is a powerful tool for connecting with viewers and building an audience. The steps outlined above can help you optimise your performance, reach more viewers and open up new avenues of communication and engagement.