Events are an opportunity to share ideas, knowledge and build relationships, but what if you could extend your impact beyond the physical attendees? Live streaming allows you to do just that, bringing together physical attendees and audiences from around the world in a single moment. Let's explore how live streaming can maximise the success of your event and create memorable experiences for participants and viewers alike.
Benefits of live streaming events
Are you
hesitant about live streaming conference education sessions because you're
worried about costs or eroding in-person attendance? Jim Blomquist, Director of
Live Event at Digitell, says you shouldn't be. Here are six reasons to
livestream your events :
1. Increase future attendance
According to Blomquist, up to 30 percent of people who attended a live-streamed event went to the actual event the following year. And he adds: ‘Live streaming is a good way to showcase the best your event has to offer. It can compel attendees to be there in person next time.’
2. Target inactive members
Blomquist says: ‘For some of the associations we work with, more than 50% of the people who attend live streamed events have never physically attended an event. This makes it a great tool for engaging these inactive members.
3. Reach a larger group
Blomquist says livestreaming can boost your reach to attendees and speakers. You can reach audiences in remote locations who don't have the time or budget to attend in person, and you have the opportunity to tap into a larger pool of speakers, including remote content leaders.
4. Archive your event
Live streaming and then archiving your event will provide you with content that can be viewed again. ‘Your association may want to charge a fee to allow people to watch after the event, which is a good source of unearned revenue,’ says Blomquist. This archive can also be a compelling marketing tool
6. Share your values
Perhaps the most important benefit of livestreaming is the ability to share your values and knowledge with a very wide audience who may not have had the opportunity to receive that knowledge, which is what SHARE aims to do with its livestreaming services.
5. Boost your earnings
Live streaming your event on your sponsor's website can provide another important source of revenue. ‘This may cover some of the costs of the event, or better yet, may generate additional revenue,’ says Blomquist.
We're excited to help you work smarter, not harder, to expand your reach and build impactful and relevant interactions with large segments of your community.
Wondering how to live stream your event ? Just get in touch with the team at SHARE. to help you engage with your audience and share your values at scale ...