In a world full of fast-paced events and constant change, live streaming stands out as a bridge between the current moment of the event and audiences everywhere. Why has this form of digital content become a crowd favorite? Take a journey with us through this blog to discover why live streaming is becoming increasingly popular with individuals and businesses alike, and how this technology can reshape the way you interact with the world around you
Surveys have proven that more than 80% of adults consider videos to be more important than textual content. This has led many digital platforms to prioritize live video over other forms of communication. For example, according to Facebook, live videos generate six times more engagement than other forms of content.
Moreover, the video industry is booming for businesses and organizations, with the potential to reach a wider audience in a shorter time. So, if you're looking for techniques to gain a competitive advantage, incorporate livestreaming into your marketing plan to engage your audience.
Businesses that fail to use live streaming are failing to give their audience what they want!
There are an estimated 12.3 million active live streamers across all platforms, and this number is coupled with a large percentage of the audience preferring live video to traditional social media posts to introduce brands.
This means that live streaming is more engaging, allowing you to make a real impact on your viewers and giving you more time to form that all-important bond with them.
Here are the top 6 benefits that businesses realize by using live streaming
1- Increased brand awareness
Live events offer you an exciting opportunity to expand your professional networks and generate new leads for your product and company. You can expand your reach to more people by forming partnerships with other companies and collaborating with influential people in your industry online.
2- Establish credibility and leadership
Live streams featuring prominent guests, decision makers, and experts are an excellent way to get your name out there and position yourself as a leader in your industry. It can also foster customer loyalty when these experts provide innovative ideas and answers to issues affecting your industry.
3- Increase the reach of your event beyond in-person attendance
While a large audience is always great, imagine if you could ensure that everyone interested in attending your event could do so and have the same experience as everyone else.
Webcasting removes geographical restrictions, allowing you to share your ideas and values with the outside world. Travel costs and time barriers are bypassed, increasing the size of your audience worldwide.
SHARE offers you this opportunity through its professional live streaming services, to learn about all of SHARE's services click on our services.
4- Diverse uses of content
In addition to audio and video, live streaming includes a wider range of media. You can utilize video, still images, written text, and live chat to best suit your purpose.
One of the biggest advantages of live streaming is that you can use pre-recorded content for advertising or other promotional reasons.
5- A good opportunity to sell products
Live streaming is one of the most effective ways to boost sales, so businesses eager to sell their products online can take advantage of these practices. Livestreaming also makes it easy to integrate promotions with live streaming, generating significant sales.
6- Create Continuous Value
Crucial events in your life can happen at any time. What if you could capture these events in high definition and use the footage in endless marketing and advertising campaigns?
Live streaming programs allow you to easily record a live event and play it back at a later time.
In conclusion, live streaming is quickly gaining popularity for businesses to foster deep connections with their target market. Businesses may use live streaming to promote their goods and services, allow customers a peek behind the scenes, and create a community among their customers by offering an interactive and engaging platform. Entities may also expand their reach, introduce audiences to their brand, and foster consumer loyalty through livestreaming.
In short, businesses have exciting potential to
capitalize on this technology, and the ways in which live streaming can be used
continue to expand creatively and effectively as new tools become available.